Animation Production Services
CPS Energy
Explainer Video
Texas Education Agency
Explainer Video
City of San Antonio
Explainer Video
City of San Antonio
Explainer Video
Cervey
Brand Video
City of San Antonio
Explainer Video
Earth Class Mail
Brand Video
Earth Class Mail
Explainer Video
Aptos Solar
Product Video
Our process is designed to make sure every detail is handled with precision. creativity. passion.
At The IMG Studio, we’re all about making the animation process as smooth, collaborative, and exciting as possible. From the first idea to the final cut, we’re here to make something truly exceptional—together. Ready to get started?
PRE-PRODUCTION
DISCOVERY
We start by diving deep into your brand—understanding your goals, audience, and even your competitors. This helps us create an animation that not only aligns with your messaging and marketing objectives but also visually explains complex ideas in a clear and engaging way. The result? An animation that captivates your audience and delivers a lasting impact.
Getting started
Once we're aligned, we finalize the project details. This includes locking in the scope, timeline, and securing a 50% deposit to kick off the animation process. From here, it's all about bringing your concept to life.
CUSTOMIZED JUST FOR YOU
If you have a concept, we’ll refine it. When you need creative direction, we’ll develop an original approach designed to connect with your audience and communicate your message clearly. From initial brainstorming sessions to detailed storyboarding, we meticulously handle every stage of pre-production, setting the stage for an animation that truly
stands out.
Here are the essential first steps to creating an exceptional animated video:
● Animation Outline: A clear breakdown of the flow, key scenes, and style of the
animation.
● Scriptwriting: We take your core messages and develop a script that engages your
audience.
● Storyboards: Visual sketches of key scenes and transitions, giving you a preview of
the animation's flow.
● Animatics: A rough draft of the animation sequence, providing a sense of timing and
pacing.
● Character Design & Style Mockups: Custom visual styles, character designs, and
environment concepts.
● Voiceover Casting & Talent: Selecting the perfect voice to match the tone and
personality of your animation.
YOUR INPUT MATTERS
We value your feedback throughout the entire process. During pre-production you’ll have opportunities to review scripts, storyboards, and design concepts, so you remain closely involved as the project progresses.
PRODUCTION
FROM CONCEPT TO REALITY
After everything in the pre-production phase is complete and approved, we dive into some real fun! The production phase is where everything we developed in the pre-production process starts to come to life. Some of the services may include:
● Voiceover Recording: Managing communication with the voice talent(s) to make sure the voiceover is just right for your animation.
● Character Modeling & Rigging: Building out the characters based on the agreed upon design in pre-production and getting them ready for animation.
● Environment Creation: Building the scenes where the action takes place, ensuring
they fit the overall style of the animation.
● Texturing: Creating the materials for everything in the animation. This can include
colors, patterns, and any imperfections that add realism (like scratches, dirt, or fabric
textures).
● Animation: Creating the actual movement of the assets including characters, props,
environments, text, and cameras, using the best technique according to your needs
and style (2D, 3D, stop-motion, etc.).
● Special Effects: Adding in particles to simulate complex natural elements (liquid,
hair/fur, dust, fire, smoke, etc.).
TOP-TIER TECHNOLOGY
Our animation team uses professional production tools and selects the right technique for each project, from focused motion graphics to detailed 3D animation.
POST-PRODUCTION
EDITING & FINISHING TOUCHES
Once the animation is crafted, our post-production team refines every detail. This phase is where it comes all together and may include:
● Animation Refinement: Fine-tuning motion, timing, and flow for a polished finish.
● Sound Design: Adding sound effects, music, and mastering audio to enhance the
animation’s impact.
● Color Grading: Adjusting colors and tones for a cohesive and professional look.
● Captions / Subtitles: Integrating any necessary text like captions, subtitles, or other
on-screen graphics.
● Compositing: Layering final processed images into a seamless final animation.
EASY REVISIONS
Our cloud-based platform makes the revision process effortless. You can review the animation, leave comments at specific points, and request any tweaks—all in one organized space.
TIMELY DELIVERY
Every project has its unique timeline depending on complexity and length of the project. Most animations are ready in 2 to 5 weeks. More advanced animations may take a bit longer, but we ensure the end result is worth the wait.
DELIVERY DAY
Once the animation is perfected and approved, we can deliver multiple versions optimized for
various platforms, from websites to social media. You’ll receive high-quality, secure files ready
for any use.
Start Your Animation Project
Need to explain a complex service, visualize a product, train an audience, or create a distinctive brand campaign? The IMG Studio can guide your animation project from initial concept and script development through design, production, and final delivery. Contact our San Antonio animation studio to discuss your audience, timeline, and creative goals.