The AMI Animation is a custom animated explainer video produced by The IMG Studio, a San Antonio-based video production and animation company, in partnership with the City of San Antonio’s Neighborhood & Housing Services Department. Created to help residents better understand AMI, or Area Median Income, the video breaks down a complex housing topic into a clear, engaging, and accessible story that connects policy information to everyday life. The animation explains how AMI is determined, why it matters for housing affordability, and how it can affect access to affordable housing programs and resources in San Antonio. Public details for the piece describe it as an animated explainer developed through scripting, storyboarding, and animation to help viewers understand how AMI impacts local families, and the video itself walks through affordability, household income, and program eligibility in a practical, easy-to-follow format.

At The IMG Studio, we use animation to turn technical, policy-driven, and educational topics into visual stories people can actually understand. For the AMI Animation, that meant building a piece that feels polished, approachable, and informative while supporting the City’s effort to communicate important housing information to the public. From concept development and scriptwriting to storyboard design and final motion graphics, our team shaped the project to simplify a subject that can often feel confusing or overwhelming. The final result is a concise public education video designed to improve comprehension, increase awareness, and help San Antonio residents better navigate affordable housing resources.