The City of San Antonio collaborated with The IMG Studio to produce an engaging explainer animation that clarifies what Accessory Dwelling Units (ADUs) are. As part of the city’s initiative to address housing challenges and offer more flexible living options, ADUs provide homeowners with the ability to add secondary living units to their properties. The animation was designed to educate residents about the concept of ADUs, their benefits, and how they fit into the city’s housing landscape.

Our goal with the explainer animation was to present ADUs in a way that was visually appealing and easy to understand. The animation breaks down the definition of ADUs—smaller, self-contained living spaces located on the same lot as a single-family home. The video explains the different ways ADUs can be utilized, such as creating rental income, housing extended family, or offering affordable housing options within the community.

The animation covers various types of ADUs, such as detached units (e.g., backyard cottages) and attached units (e.g., converted garages or basement apartments). By illustrating these different forms, the animation helps viewers understand how ADUs can be seamlessly integrated into existing properties without disrupting the neighborhood’s character.

Additionally, the explainer animation highlights the key benefits of ADUs. It emphasizes how ADUs can increase housing flexibility and affordability in San Antonio while also reducing urban sprawl. The video uses simple graphics and clear narration to show how ADUs can meet different housing needs, whether for multigenerational living, college students, or elderly relatives.

Through dynamic visuals and engaging scenarios, the animation provides viewers with a thorough understanding of ADUs, making a complex topic more accessible. The animation was created for use on the City of San Antonio’s website, social media platforms, and for community outreach efforts, ensuring that the information reaches a wide audience.

The IMG Studio is proud to have partnered with the City of San Antonio to deliver an explainer animation that educates the public on ADUs, empowering residents to explore this innovative housing solution and contribute to the city’s vision for more inclusive and flexible housing options.