The IMG Studio was commissioned by Methodist Hospital | Westover Hills to produce a broadcast TV spot that would introduce this brand-new, state-of-the-art hospital to the San Antonio Westside community. Methodist Hospital | Westover Hills offers advanced healthcare services to a growing community, and the goal of the spot was to create a relatable narrative that not only promoted the hospital but also highlighted its deep connection to the local residents.

We developed a heartfelt story that centers around a mother and her young son, showcasing the simple yet meaningful moments of everyday life. The narrative follows them as the mother drops her son off at school – living the life of a typical Westside family. The story is designed to resonate with viewers on a personal level, emphasizing the shared experiences that connect the community.

The twist comes at the end of the spot, where it is revealed that the mother is not just a resident of the Westside but also a dedicated nurse at Methodist Hospital | Westover Hills. This powerful reveal underscores the hospital’s commitment to serving the community, not just as healthcare providers but as neighbors and fellow residents. The tagline, “We live here too,” drives home the message that the hospital’s staff is personally invested in the well-being of the community they serve.

Through this narrative, we aimed to communicate that Methodist Hospital | Westover Hills is more than just a place for medical care—it’s an integral part of the Westside community, with staff members who live, work, and raise their families in the same neighborhoods as their patients. By connecting the hospital staff to the community on a personal level, the spot fosters a sense of trust and reassurance, encouraging viewers to see Methodist Hospital | Westover Hills as the go-to healthcare provider for their families.