IMG Halloween App 2020
In our Halloween update, you can create your custom jack-o-lantern and see your design in augmented reality
DesignWe designed the app centered around Halloween. Our goal was to find the most intuitive way to create both your design and place your jack-o-lantern in the world.
Asset CreationEvery piece of content – textual, graphical, characters, and the environment, was made exclusively for the app. Asset creation is a key component to tying in your design.
We were challenged to make a native augmented reality for both iOS and Android that would be used for Halloween. We wanted the ability for the user to customize their own jack-o-lantern that they could then place wherever they’d like in real space.
We accomplished this by creating a native app with custom image recognition. We made it customizable for multiple holidays/marketing campaigns to be used again in the future.
OUR CHALLENGE
We wanted to release a fun and free app that allowed people to design a custom-made jack-o-lantern and place it in an augmented reality environment. They could then take a photo of their designs and share the photo with their friends.
RESULTS
We had a short time window to accomplish the project but were able to include the following features in our release :
- Touch based render drawing on a 3D model
- The ability to place your custom object in your real surroundings using ARCore and ARKit
- The ability to take a photo in app of your jack-o-lantern and share it to your friends
Explore Other Services
Game Development
We create games of different scopes on a variety of platforms, including PC, iOS, Android. The IMG Studio also develops virtual reality games for Vive and Oculus devices.
Web Development
We build visually-appealing, fast and reliable websites or web applications designed to match your business needs.
Virtual Reality
Be it for gaming or training, The IMG Studio crafts interactive, virtual experiences that immerse your users in a fully customizable 3D environment.
Augmented Reality
We develop virtual, interactive experiences overlaid onto the physical world, allowing your digital content to come to life, with options for a native app, Instagram or Snapchat, or built for the web.
8627 Cinnamon Creek Ste. 602 | San Antonio, TX 78240
info@theimgstudio.com | (210) 582-5316