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The IMG Studio
The State of Augmented Reality

The State of Augmented Reality

by Heather Chandler | May 16, 2019 | AR

Augmented reality video conferencing may come sooner than you think

Augmented reality video conferencing may come sooner than you think

by Rachel McCubbin | Apr 12, 2019 | AR

“A company called Spatial recently showed off a prototype for a new piece of software that turns any room into an interactive meeting space. Take a photo of yourself, slip on an augmented reality headset like HoloLens or Magic Leap, and you’ll be placed into a...
Stop using AR as a gimmick and give us truly transformative experiences

Stop using AR as a gimmick and give us truly transformative experiences

by Heather Chandler | Mar 15, 2019 | AR

“AR, in contrast, is something I think could become a much more integrated part of our lives. But it only makes sense if AR transforms the experience.”
Apple Will Start Making AR Glasses As Soon As the End of 2019

Apple Will Start Making AR Glasses As Soon As the End of 2019

by Heather Chandler | Mar 1, 2019 | AR

Brands are Testing Augmented Reality’s Influence on E-Commerce

Brands are Testing Augmented Reality’s Influence on E-Commerce

by Rachel McCubbin | Feb 14, 2019 | AR

“Augmented reality is far from becoming a mass force in advertising, but more brands are using it as a way to get customers to try out products before mobile purchases.”
Analysis: Monthly Connected VR Headsets on Steam Have Grown Exponentially

Analysis: Monthly Connected VR Headsets on Steam Have Grown Exponentially

by Rachel McCubbin | Feb 1, 2019 | VR

“The result reveals a trend of headset adoption that’s a near perfect exponential growth curve.”
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