Google shows off stunning new AR features coming to web and mobile apps soon

by Rachel McCubbin | Dec 9, 2019 | AR

What’s AR good for?

by Rachel McCubbin | Oct 11, 2019 | AR

What brands are getting wrong about AR

by Rachel McCubbin | Jul 26, 2019 | AR

The State of Augmented Reality

by Heather Chandler | May 16, 2019 | AR

Augmented reality video conferencing may come sooner than you think

by Rachel McCubbin | Apr 12, 2019 | AR

“A company called Spatial recently showed off a prototype for a new piece of software that turns any room into an interactive meeting space. Take a photo of yourself, slip on an augmented reality headset like HoloLens or Magic Leap, and you’ll be placed into a...

Stop using AR as a gimmick and give us truly transformative experiences

by Heather Chandler | Mar 15, 2019 | AR

“AR, in contrast, is something I think could become a much more integrated part of our lives. But it only makes sense if AR transforms the experience.”