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The IMG Studio
Google shows off stunning new AR features coming to web and mobile apps soon

Google shows off stunning new AR features coming to web and mobile apps soon

by Rachel McCubbin | Dec 9, 2019 | AR

What’s AR good for?

What’s AR good for?

by Rachel McCubbin | Oct 11, 2019 | AR

What brands are getting wrong about AR

What brands are getting wrong about AR

by Rachel McCubbin | Jul 26, 2019 | AR

The State of Augmented Reality

The State of Augmented Reality

by Heather Chandler | May 16, 2019 | AR

Augmented reality video conferencing may come sooner than you think

Augmented reality video conferencing may come sooner than you think

by Rachel McCubbin | Apr 12, 2019 | AR

“A company called Spatial recently showed off a prototype for a new piece of software that turns any room into an interactive meeting space. Take a photo of yourself, slip on an augmented reality headset like HoloLens or Magic Leap, and you’ll be placed into a...
Stop using AR as a gimmick and give us truly transformative experiences

Stop using AR as a gimmick and give us truly transformative experiences

by Heather Chandler | Mar 15, 2019 | AR

“AR, in contrast, is something I think could become a much more integrated part of our lives. But it only makes sense if AR transforms the experience.”
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