For Museums, Augmented Reality is the Next Frontier
"Interactive museum exhibits like this are becoming more common as augmented reality tech becomes cheaper, lighter, and easier to create."
The Great Semantic Divide: Virtual Reality vs. 360-Degree Video
"This year, I’ve heard increasingly heated discussion surrounding 360° cinema’s 'right' to be called 'True VR.'"
HTC is bringing wireless VR to the Vive with a $299 adapter on September 24
"HTC on Tuesday announced that Vive owners will be able to preorder its upcoming wireless adapter for a cord-free VR experience." Developers are listening to users feedback and adjust hardware accordingly.
Apple insider says exciting new augmented reality glasses are just two years away
"Apple augmented reality (AR) glasses, which we’ll call Apple Glasses, for the time being, are expected to launch in 2020 at the earliest."
Are the Virtual and Augmented Reality Markets Already Dying?
"Despite a 'poor start' to 2018, it still expects the AR and VR headset markets to 'return to growth over the remainder of the year as more vendors target the commercial AR and VR markets.'"
VR? AR? MR? Sorry, I’m confused.
"Virtual reality is the umbrella term for all immersive experiences, which could be created using purely real-world content, purely synthetic content or a hybrid of both."
Facebook starts testing AR ads in the News Feed
"Facebook ads will start feeling a little more like a virtual fitting room. The company announced that it will begin implementing augmented reality ads into the News Feed."
10 Projects That Have Us Excited About the Next Generation of VR & AR
"While there’s certainly a range of exciting games and other VR software coming soon to first-generation hardware, it feels like the market is steadily turning its attention toward next-generation technologies, and fostering a renewed sense of excitement and...
Google Chrome is removing the secure indicator from HTTPS sites in September
"Google’s argument is, 'users should expect that the web is safe by default.'"
New logo, same us
"Some of you may know us as the Innovative Multimedia Group, and while that is our official title, we've formally re-branded to The IMG Studio. While our name has changed, our focus has not."